{"id":27,"date":"2008-02-15T23:12:53","date_gmt":"2008-02-16T06:12:53","guid":{"rendered":"http:\/\/www.fcsuper.com\/swblog\/?p=27"},"modified":"2011-10-15T22:53:54","modified_gmt":"2011-10-16T02:53:54","slug":"solidworks-world-2008-day-2-tues-22-general-session","status":"publish","type":"post","link":"https:\/\/www.fcsuper.com\/swblog\/?p=27","title":{"rendered":"SolidWorks World 2008 Day 2 (Jan 22) General Session"},"content":{"rendered":"

Another amazing day at SolidWorks World 2008 started at this day’s General Session<\/a>.\u00a0 Both keynote speakers are greats in their own time.\u00a0 Dr. Donald A. Norman<\/a> has a pedigree too long for me to go into here without having to site multiple references and a lengthy list of achievements.\u00a0 He was billed by the SWW8 introduction as being in the ranks of Albert Einstein, Stephen Hawking and Thomas Edison for having been presented with the Benjamin Franklin Medal <\/a>from the Franklin Institute<\/a>.\u00a0 His speech was a cleaver.\u00a0 He discussed the design of every day things in the context of what is good design and what is poor design.\u00a0 One point he made was that a good design is intuitive.\u00a0 It doesn’t need signs just so that the user can understand the product.\u00a0 He spent quite a lot of time showing poorly designed products with signs everywhere on them and comparing these to well designed products that are so simple, no explanation is needed, or perhaps it only needs explanation once and then never again.\u00a0 He showed examples of how pointless signs are, especially when their meaning is lost.\u00a0 The irony of this is that I found such a pointless sign within an hour after his presentation right at SolidWorks World 2008.\u00a0 Those of us who saw Dr. Norman’s presentation will likely have a deeper appreciation of this sign, and yet be just as confused by what it could possible mean as anyone else would be.\u00a0<\/p>\n

\"Crazy<\/p>\n

Seriously, what in the world could this sign mean and why is it taped to the wall, and how come it mentions “Solid Works”?\u00a0 Is this instructions to the SolidWorks software not to hit the wall, or randomly placed instructions for humans not to hit SolidWorks?\u00a0 Or is it that for some reason, the sign’s maker was concerned people attending SWW8 would have sudden and uncontrollable urges to go around hitting this particular spot on the wall?\u00a0 If so, what’s so special about this spot that makes hitting it worse than striking some other spot on the wall?\u00a0 Oh, and why did they spell SolidWorks with a space in the middle as “Solid Works”?\u00a0 So much information is packaged in this\u00a0meaningless sign.\u00a0<\/p>\n

The other keynote speaker was Dr. Robert Ballard<\/a>.\u00a0 He is another person with a long laundry list of accomplishments.\u00a0 His most pop culture oriented claim to fame is that he was co-discoverer of the HMS Titanic.\u00a0 Dr. Robert Ballard talked about his program to bring ocean exploration into the class room, literally.\u00a0 This is being accomplished by using the most advanced communications technology available.\u00a0 I think he was almost bragging about the fact that he has I2 access for his many projects.\u00a0 I2?\u00a0 A.K.A. Internet 2.\u00a0 It’s the next generation of the Interest that is much faster and has much higher capacity than our slow old dumpy Internet.\u00a0 DSL vs. Cable?\u00a0 This is nothing and meaningless.\u00a0 I2 is the future.\u00a0 Of course, normal human beings cannot get access to I2 right now, and prolly won’t be able to for many years, but it was fun watching Dr. Ballard go into his many uses of it.\u00a0 How does he use I2?\u00a0 Because of its extremely wide bandwidth, he is able to transmit huge amounts of data.\u00a0 This allows him to send a ship out to sea that can launch an ocean exploring robot.\u00a0 That robot can be controlled from a land based location which is no where near where the exploration is going on.\u00a0 Everything the robot sees is transmitted half-way across the planet where it is also being controlled.\u00a0 This great feat was Dr. Ballard’s goal since the 1970’s and now he has made it happen.<\/p>\n

Now, the question of this General Session really is, who is this mysterious female photographer who is silhouetted against the stage backdrop that was taking photos of all of us?\u00a0<\/p>\n

\"Mystery<\/p>\n","protected":false},"excerpt":{"rendered":"

Another amazing day at SolidWorks World 2008 started at this day’s General Session.\u00a0 Both keynote speakers are greats in their own time.\u00a0 Dr. Donald A. Norman has a pedigree too long for me to go into here without having to site multiple references and a lengthy list of achievements.\u00a0 He was billed by the SWW8 … Continue reading “SolidWorks World 2008 Day 2 (Jan 22) General Session”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[11,40,27],"tags":[59,58,35],"series":[],"class_list":["post-27","post","type-post","status-publish","format-standard","hentry","category-news","category-photographs","category-solidworks-world","tag-don-norman","tag-robert-ballard","tag-sww8"],"yoast_head":"\nSolidWorks World 2008 Day 2 (Jan 22) General Session - SolidWorks Legion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fcsuper.com\/swblog\/?p=27\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SolidWorks World 2008 Day 2 (Jan 22) General Session - SolidWorks Legion\" \/>\n<meta property=\"og:description\" content=\"Another amazing day at SolidWorks World 2008 started at this day’s General Session.\u00a0 Both keynote speakers are greats in their own time.\u00a0 Dr. Donald A. 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