Leveraging the Online Community (Pontiac?)

*Edits to this article are in this color* 

I’m noticing that many companies are starting to get-it when it comes to leveraging online communities.  SolidWorksCorp has been ahead of the game, which is working to their advantage.  This isn’t going unnoticed by others in the 3D CAD industry.   Of course, nor is the idea of leveraging online communities unique to 3D CAD companies. 

PTC recently sent out an email with a survey regarding their plans to improve their presence within the online communities.  Sure, they already have user and corporate blogs, forums and such.  What are they missing?  Well, not being involved with PTC, I’m not going to guess.  Nor am I going to fill out their survey.

What made me think about this is something that happened which is almost completely unrelated to 3D CAD.  My wife and I were recently profiled in G8 version Pontiac Performance.  This is a magazine that is sent out to owners of Pontiac vehicles.  I’m not sure why I, as an owner of an awesome new 2009 G8 GT, would need a magazine full of articles pointing out the greatness of Pontiac cars.  I already get-it.  That’s why I bought the car!  (Maybe they are hoping I will buy another model right away?)  Anyway, the magazine does have its use, and I’m getting to the point soon.  First, if you want to see my profile article, I believe the magazine is carried by Pontiac dealerships.  If you feel so inclined, go in to a dealership and ask to see if they have copies of the G8 version Pontiac Performance Spring 2009 edition.  (It has to be the G8 version of the magazine since it appears they publish different versions of the magazine based on what car you are interested in or already own.) The article is on pages 12 and 13 (pages vary based on the version of the magazine, but its somewhere between page 9 and 14 in most G8 versions).  Then, while you are there, check out the G8.  I’m actually not being sarcastic when I suggest this.

Anyway, back to the point.  In the magazine is another article called Car Camaraderie about how online forums are bringing Pontiac drivers together.  They did a whole article about online resources being utilized by Pontiac owners.  As far as I know, none of these resources are directly related to GM.  This move by Pontiac to promote the online community reminded me of the efforts that SolidWorks has already undertaken.   The writer of the Pontiac article understands the Pontiac’s online community well enough to mention the most popular sites for each of their models.  This is just one article in one magazine that doesn’t have public distribution.  It’s a start for them, though.  Sure, OnStar has been online based for awhile now, but that is a paid service.  The act of actually profiling users on several of the forums (even mentioning their user names) is something that is not that common yet.  Like many other old-school companies, they are starting to understand the Information Age, finally.  

SolidWork Corp isn’t a vanguard in how they leverage the online communities, but they are ahead of the curve…with other companies close on their heels.

SolidWorks Technical Summit – Los Angeles review

This review is a little late in coming.  There’s been one thing after another since I got back from this one day event in mid-December.  But now, over Christmas vacation, I have some time to write.

The December Technical Summit had around 85 persons in attendance.  As usual, it started with coffee and pastries for breakfast.  After the opening statements from Richard Doyle, everyone headed off to one of two sessions.

I attended the session by Phil Sluder on Assemblies.  He  broke the topic down into 10 essentials, ranging from basics about file types (.sldprt, sldasm, and slddrw) to how to manipulate components within an assembly.  He then went into “Assembly Survival Tools” where we were shown some newer SolidWorks capabilities and more advanced functions.  Of particular note, he did a great job of explaining Virtual Components and how to use them.  This is something I’ve not dabbled into yet, so I found it very educational.  He also covered multi-mating, mousing controls, warnings and errors, issues with chain mating (mating parts in a chain instead of to base components or geometry), and may other points that are good for newer and intermediate users.  Sessions like this one are good, even for experienced users, as there is usually at least one thing we learn or get reminded about.

Richard Doyle has likely done more SolidWorks related sessions than any other human alive today.  Not only does he host the Technical Summits (with morning and noontime presentations), he usually does at least two technical sessions in each event.  I attended his first session on CAD Management.  This was a very thorough presentation that covered just about anything we need to know for setting up and maintaining SolidWorks on modern computers.  One important point he brought up is that 64-bit computers and OS are not faster than 32-bit.  They are simply able to handle more RAM (16GB vs 4BG).  Other major point was that we (SolidWorks users) need to make sure we have administrative rights to the computers we use.  Needless to say, this was a very informative session that I recommend to all.

It was time for lunch.  The meal of good.  The noontime entertainment included the giving of prizes (which I will cover in a future article), and a review of what’s new in SW 2009 by Richard Doyle.

Some guy named Matt Lorono did some session about drawings after lunch.  🙂  I covered some of the basic information and advice about Sheet Formats and Drawing Templates, and covered some new SW 2009 features, including the new Title Block Editor.  I then covered more advanced topics, like how to create watermarks and how to make Drawing Templates utilize multiple Sheet Formats.

The next heavily attended session I went to was by Mike Puckett on mold design.  Mike is taking a newer approach to his presentation.  Although he still based it around a Power Point presentation, he spent most of his time demonstrating within SolidWorks itself.  He did such a good job with this methodology, I don’t feel he really even needed to use Power Point.  He showed us some of the basic techniques he uses to create models of molds from existing parts.  There was a lot of good information, such as using a preliminary skeleton sketch, how to translate swoopy shapes to a mold, and how to design ejector pins.

Over all, the Technical Summits just keep getting better!  If you cannot make it to SolidWorks World 2009, I recommend at least trying to attend a nearby Technical Summit.

Free Training: SimulationXpress

SolidWorks is now providing free online training for the new SimulationXpress at this website.  SimulationXpress represents a rebirth of sorts to CosmosXpress and the new direction which SolidWorks Corp is taking with the Cosmos product offerings for FEA.  Check out the training site, not just for training, but also general information regarding this stress analysis application.

SolidWorks Geeks Unite!

SolidWorks Geeks Unite!  Come under one banner on (yet another) social networking site; this one is made just for you.  Yes, if you are reading this, you!  :-)  Did you know social networking has now supplanted porn for the most activity online?   Yup.  That happened very recently!  Anyway, this badge didn’t fit in my sidebars, so I’m just writing up this quick blurb and placing it here for now:


Visit SolidWorks Geeks
See you there!

It Has Begun (SW Community)

SolidWorks has started their effort to provide users with access to the SolidWorks online community via the SolidWorks website.  It is under the heading Communities.   This new area is apart of the revamping of the SolidWorks website in to a more organized set up.  When you open the Communities area, you’ll see a slick yet simple 3D rotation menu that allows you to go to six separate SolidWorks related communities. 

The first area is to the Engineers & Designers community.  Here, you will find links to the SolidWorks Discussion Forum, the friendly and familar SWUGN, SolidWorks User Blogs (such as yours truly), and the always useful SolidWorks Express Newsletter.

The second area is a connection to Manufacturers & Suppliers, were you’ll find links to SupplierSource.com (a valuable resource in its own right), 3D ContentCentral, and the listing of SolidWorks Partners.

The third area takes you to information about the Certified SolidWorks Professional program, including basic information about the CSWP tests and how to get certified.

The fourth area is for Educators and Students, with links to vital websites that support each.  This area has an extensive number of links, so even if you are not currently going to school or teaching, I would encourage a looksee.

The fifth area on the list is to SolidWorks itself, called “Connect with SolidWorks“, which has links to Enhancement Requests, Early-visibility Program, and Beta Testing. 

The final community area is Events, which has information about SolidWorks World, User Group meeting dates, Industry and online events such as SolidWorks regular teleconferences and on-demand webinars.

This new Communities area seems like a good and modest first step in attempting to bring together all of the diverse SolidWorks resources that are available online.  The list of links is comprehensive and fairly well organized (for the most part).  If this area gets enough notice, it may open the door to more people discovering our SolidWorks online community. 

SolidWorks online community efforts are on par

Our SolidWorks online community currently seems to be based largely on individual contributor efforts.  Discussions regarding SolidWorks are scattered all over the internet in a multitude of forums, a growing number of blogs (though that number does seem to be stabilizing this year), and online resource sites.  In the past, these websites were far and few between.  Nowadays, they are fairly well interlinked.  It is this interlinking that really has started creating the sense of community.  A lot of the interlinking of websites comes from the 2006-2007 explosion of SolidWorks related blogs, and through the efforts of SolidWorks (namely Richard Doyle) to provide new resources to its user base.  In a way, Richard has been pulling double duty, by being the man behind the curtain for both the user group community and the online community.  These are intertwined, but they are different.

SolidWorks is now giving more attention to the online community.  One of the earliest attempts was the revamping of 3D ContentCentral, with (in my opinion) marginal success.  A new and recent endeavor (this year) attempted to take advantage of “organic marketing” (or whatever it is currently called).  This was the whole Smart Button affair.  This new push was even alluded to at SolidWorks World 2008.  Of course, like most planned organic marketing campaigns, this project didn’t seem to go very far. 

Now, SolidWorks is researching how best to proceed.  I’ve seen some enthusiastic inquiry by SolidWorks staff.  Some of my suggestions and ideas have been previously mentioned on SolidWorks Legion to aid their effort.  Perhaps I should be working for SolidWorks? :)  Though some of my comments have warnings or cynical, I am grateful to SolidWorks Corp for supporting the natural organic growth that is going on.  Maybe they can tap into it more effectively eventually.

That all said, there is one place where SolidWorks appears to have some level of success in the online community.  This is in their forums.  There aren’t thousands of people logged on at one time (and if there was, I imagine it would be chaos), but there is a large number of active users.  Discussions include the frequent how-to question and answers.  There are the occasional rants and raves.  Requests for software improvement are frequent.  And, included are tips and tricks.  Though the forums are moderated, it is not done so with a heavy hand.

Perhaps the forums can be used as an example for SolidWorks on how they can tap into the online community more effectively.  Simply, provide a useful and engaging resource that will compel individuals to participate (or at least frequently lurk).  This seems fundamental, but it is something that escapes so many corporations.  So far, SolidWorks is running par for the course.  With some luck, maybe they can strike on an idea for the online community that takes off.