Funny marketing

It a rather blatant attempt to promote CoCreate, PTC sends out something that appears to be a fake survey via email every once in awhile.  The email invites the reader to try out a “self-qualification” test on whether their team’s design style is parametric or explicit.  The test asks such questions as “within the selected concept design, a broad range of predictable and structured changes can be driven quickly and easily to derive new designs” (choose one in a range of Strongly Agree to Strongly Disagree).

The funny thing with this test, of course, is that regardless to one’s responses, the result is always the same.  A screen will pop up declaring “Explicit Modeling is right for you.”  It has links to find out about and download CoCreate.  Even if I wasn’t my jaded self, this marketing approach would rub me the wrong way.  It’s just cheezy, so I’m briefly ranting about it.

Author: fcsuper

As a drafter, mechanical designer and CAD engineer, I've been in the mechanical design field since 1991. For the first 8 years of my career, I was an AutoCAD professional. I utilized AutoLISP and many other AutoCAD customization features to streamline drafting activities for 6+ drafters and designers. I authored several custom functions, one of which was published in the March 1997 issue of Cadalyst Magazine. Since 1998, I've been used SolidWorks non-stop. I've worked to utilize the SolidWorks' user environment to simplify drafting and design activities for 20+ engineers. I've created this website to provide current information about SolidWorks from a variety of contributors. More recently, I am now employed by Dassault Systemes as SOLIDWORKS Sr. Product Definition Manager to improve drawing, annotation and MBD related areas. View all posts by fcsuper