SWW09: Tuesday General Session (Part 2: Talk about the future)

Jon Hirschtick gave a great presentation today.  As one of the five founders of SolidWorks Corp, he has a unique perspective on the software.  He also has an interesting view point.  He stated that even though SolidWorks has been around for a long time, most of the work for SolidWorks Corp still lies ahead of them.  He expressed confidence in Jeff Ray and the current management time by calling them “the best management team in the history of SolidWorks”.

Hirschtick then discussed some of the possible innovations that are yet to come for SolidWorks.  These technology trends include significant improvements to touch/motion user interface, online applications, inclusion of video gaming technology in 3D CAD applications, and 3D printing.

He mentioned that on the Partner Pavilion floor, there is already one example of Touch/Motion UI involves the use of hands as they are meant to be used.  There’s a prototype of a Microsoft Surface that has an application similar to SolidWorks operated by instruction via human touch and gestures.

Hirschtick then talked about Blueprint Now, which is an online CAD application developed by SolidWorks Labs.  This allows some 2D CAD work to be accomplished via the Internet.  If applied to 3D CAD, the advantage is that resources for CAD applications can be kept in huge server farms, suggesting that users need not require high end computers themselves.  Another advantage to this approach is that it requires no upgrades or installations.  Even another advantage was simplification of data management.  Because everything is online, data can be automatically organized in a vault-like storage system, eliminating current issues file management issues.  Though an online application for 3D CAD seems unlikely soon, Hirschtick suggested it will likely be developed.

Video gaming technology in terms of both hardware and software have exceded that of CAD in some areas.  Hirschtick talked about bringing some of that technology into use within SolidWorks.  He revealed that PhyX (physical simulation software) is already employed within SolidWorks.  He showed one example of Ambient Occlusionas a display option to give parts the look of realism within SolidWorks.

He briefly covered 3D printing before then introducing several companies using SolidWorks in the development of their products.  It turns out this was a segue of sorts.

Challenges in Transitioning from 2D to 3D

The CAD industry is so far along now that the discussion for many is no longer 2D CAD vs 3D CAD, but methodologies within the 3D CAD (such as direct modelling vs history modelling).  However, the adaption of 3D CAD applications such as SolidWorks is still on-going.  Many companies are still using 2D CAD applications.  Why does it take so long for many companies to make the transition when the benefits of 3D CAD seem to be so apparent?

I think Jeff Ray, CEO of DS SolidWorks Corp, properly identified this problem in an interview for the recent article CAD Tools: Breaking Barriers by Linda L. Bell (NASA Tech Briefs, Jan 2009 issue).  In part, he states that when a company considers making the transition to 3D CAD “the pain of change has to be less than the pain of the status quo.”  3D CAD still needs to be easy to access and use.  It also needs to be robust enough to be a design tool for those users that demand more from their applications.  On speaking about how SolidWorks has answered the need to make this transition easier, Ray states, “our last two releases have included a new user interface [where] the workflow predicts which tools the users will need and makes them readily available.”

Even still, there are many challenges to making the transition.  These involve learning a whole new way of working.  For example, when one draws a square, it doesn’t stay a square.  It can become a cube, rectagular rod or a plate.  It can also become a recess or square hole in another feature. 

Once one gets a grasp on these concepts, setting up the new 3D CAD software to work within the company’s documentation system can seem even more challenging.  This is one area that seems to missed (or at least not implemented fully) by many of the 3D CAD applications.  Having the ability to make drawings isn’t the end of it.  Communication with PLM’s and ERP’s is just as important in many companies. 

As my friend Chris MacCormack has recently pointed out, management of the 3D CAD files themselves must also be addressed.  With one or two users, this matter solves itself with simple use of folders.  However, as departments expand and companies grow, solutions for the raising difficulties change.  Of course, this must also be addressed with 2D CAD applications, but it is a much more complex matter with 3D CAD applications.

Most of us first address these issues with wide-eyed innocence. Upon going through this once, that becomes innocence lost.  To consider the transition from 2D CAD to 3D CAD, all of the above must be taken into consideration, and actually other issues too.  To improperly paraphrase Uncle Ben, with the great power enjoyed with the use of 3D CAD comes great responsibility in how it is used.

Now, it is understood that 3D CAD applications are not useful to all CAD users.  But if the field is mechanical engineering, it is very likely 3D CAD going to be worth the transition from 2D.